Hutchinson Branding and Marketing Plan/Logo and Tagline Adopted


The Hutchinson City Council this week approved adopting a new logo and tagline for the city.

The current logo has been in use since the mid-90’s.

The new logo is a specially designed H, and the tagline is “Hutchinson, A City On Purpose.”

However, City Administrator Matt Jaunich explained to the council Tuesday that the logo and tagline is only a piece of the City’s greater branding and marketing plan.

Jaunich read through some of the goals of that plan:

Jaunich said there’s more work to do and explained some of the next steps:



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